Archive for Thursday, August 18, 2005

Enrollment numbers rise

August 18, 2005

Baker University officials are anticipating an increase in new students for the 2005-2006 academic year because of aggressive recruiting and marketing efforts.

As of the first week of August, 276 newcomers -- 241 freshmen and 35 transfers -- have paid their class reservation deposit. At the same time last year, 244 reservations had been secured.

"Admissions is sales," said Louise Cummings-Simmons, vice president for enrollment management. "In order to sell something, you've got to be in the market."

The admissions staff, led by director Daniel McKinney, also created more on-campus visits for prospective students. Linda Gastelum, admissions events coordinator, and Kim Hubbel, recruitment assistant, helped plan visits.

"This is a joint effort," Cummings-Simmons said. "It's not just one office. It's everyone pulling together. The faculty has been very involved. Students would call to visit and we would set up tours, find their areas of academic interest and set up appointments to visit with faculty members."

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