Archive for Thursday, February 5, 2004

Cranberry Market moves to new location

February 5, 2004

The Cranberry Market hopes its recent move will allow it to expand its inventory and offer more to its customers.

The floral and gift store moved to 914 Ames St., a part of FireTree Plaza, nearly two weeks ago, and Laurie Shuck, the store's owner, believes the new building will be beneficial to the business.

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"We're going to be carrying some new product lines," she said, "and a lot more gifty things."

The Cranberry Market had been at 519 Ames St. for six years, but Shuck said there was too much maintenance involved at the location at the corner of U.S. Highway 56 and Sixth Street.

"We're thrilled by the lack of after-hours maintenance at the new place," she said. "There will be more time for family."

Not only will The Cranberry Market save time with less maintenance, she said, the business will also save money with lower property taxes and utilities, which will allow it to offer a larger selection to its customers.

"We'll have the ability to have expanded inventory with the lower overhead," she said. "We're going to be able to maintain a more economical price for our customers.

"It just makes economical sense."

The floral shop will have about the same space in its current location as it did in its former spot, but Shuck said the new building has allowed the business to take on a different appearance.

"It's sparked our creativity again," she said. "We wanted a lighter look, and it's a little more trendy."

She said she also likes the fact that The Cranberry Market is located in a mall with several other businesses.

"It's going to be a good fit," she said.

She also believes the businesses in FireTree Plaza should benefit now that all of the mall building spaces are occupied.

"I think it's just going to create a good retail environment," she said.

Cranberry Market, Shuck said, is excited about the new location and hopes its customers benefit from the change.

"We say we're getting rid of the stress but keeping all of the fun," she said.

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