Archive for Wednesday, February 12, 2003

New brochure shows off Baldwin

February 12, 2003

Promotion, promotion, promotion.

That's the goal behind Baldwin City Chamber of Commerce's new visitors' brochure.

"We wanted something that the Chamber could give to people who asked about Baldwin," Connie Deel said. "There was a real need and we just didn't have anything real good to give them."

Deel, Baker University's assistant director of human resources and the Baker representative on the Chamber, said she wasn't sure when the visitors' brochure was last updated, but the most recent one still used the 913 area code.

"It was time a new one was done," she said. "It was still a good brochure, it was just outdated. To give them old information just wasn't in anyone's best interest."

She said the new brochure was a partnership between Baker University and the Baldwin Promotional Committee that's part of the Chamber. The promotional committee and Baker, along with help from Midland Railway and The Lodge, spent a year raising funds in order to pay for the printing. Baker then designed and printed 15,000 brochures.

The brochure contains photos and brief descriptions about attractions and events in Baldwin including the Maple Leaf Festival, Baker University, Midland Railway and the Baldwin Community Arts Council.

"We tried to include not just information about our businesses, but about Baldwin as well," Deel said.

Not only will the brochures be at the Chamber office, she said, but they will also be sent to Kansas' 22 visitors centers and used at trade shows and festivals and where ever else the Chamber represents Baldwin.

"We didn't want it to just sit here," she said. "We wanted it out circulating."

Deel said the eye-catching brochure will be a nice addition to the Chamber's resources.

"It turned out to be a very nice piece," she said.

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